Your business has grown, Your website should too!
Web Design & Graphic Design for New Zealand Small Businesses
Helping established small businesses create professional websites and brands that attract more customers, build credibility and generate enquiries.
Struggling to turn good business into real results?
A brand that looks nice isn’t enough. If your website and materials:
aren’t generating consistent enquiries,
feel disconnected from your value,
or don’t reflect your commercial goals,
you’re leaving growth — and money — on the table.
Design shouldn’t just look good, It should drive outcomes.
Packages
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$4,000
Ready to get your business online? My Starter Website Package is perfect for new businesses looking to make a strong first impression, or established businesses that need a fresh, professional online presence. I will create a clean, user-friendly website that showcases your business, services and contact details—giving your customers an easy way to find you and get in touch.
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$7000
Ready to take your business to the next level? The Professional Package is designed for businesses wanting to attract more clients, strengthen their online presence and give their brand a fresh, professional look. I will create a polished, engaging website that showcases what makes your business unique, builds trust with potential customers and helps turn visitors into enquiries.
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$9,900
Ready to grow your business and bring in more enquiries? The Growth Package is designed for businesses looking to expand their clientele, strengthen their online presence and turn more website visitors into potential customers. I will give your brand a fresh, modern update while creating a website that showcases your business, connects with your ideal clients and encourages more enquiries.
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From $12,500
For established businesses ready to take their online presence to the next level. Our Premium Website package combines strategic planning, custom design, advanced SEO and conversion-focused functionality to create a website that not only looks exceptional, but is built to attract the right customers and support long-term business growth.
Websites:
Branding and Marketing
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$3000
Ready to give your business a more professional and consistent look? Brand Starter is designed to create the foundations of a strong visual identity, giving you the essential brand assets you need to present your business confidently across print and digital platforms. From your logo and colour palette to business cards and social media graphics, everything is designed to work together and create a brand that feels recognisable, professional and uniquely yours.
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$4000
Ready to refresh your brand and take your marketing to the next level? Business Marketing is designed for established businesses that want a polished, consistent brand presence across both digital and print. From a complete logo redesign to professionally designed promotional materials, every element is created to work together and help your business look more established, credible and memorable.
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$6,500
Ready for a complete transformation of your brand? This package is designed for businesses that want to refresh their entire visual presence and create a consistent, professional experience across digital, print and promotional materials. From a complete logo redesign and detailed brand guidelines to advertising, signage and marketing collateral, every element is strategically designed to make your business look established, recognisable and ready for growth.
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Business Cards: $250
Flyer: $300
Brochure:$500
Pull up Banner: $450
Social Media Templates:$500
Additional Logo Concepts: $300
Additional Design Work- $85-$100 per hour
Caffell Creative Website Care
Please note that these prices do not include your subscription to squarespace.
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Website Care: $50 per month or pay annually $600 per year.
For businesses that want someone keeping an eye on their website.
Includes:
Website health check
Basic Squarespace updates
Minor text changes
Image replacements
Basic mobile check
Broken-link checks
Basic website troubleshooting
General website support
Up to 30 minutes of updates per month
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Website Care plus- $90 per month or $1,080 per year
For businesses that want their website actively maintained rather than simply left online.
Includes everything in Website Care, plus:
Up to 1 hour of website updates per month
Content updates
Image optimisation
Basic on-page SEO upkeep
Mobile responsiveness checks
Form/contact-form checks
Monthly website review
Priority support
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Website Management — $150/month or $1,800/year
For businesses that want Caffell Creative to essentially become their website department.
Includes:
Up to 2 hours of website work per month
Website updates
New sections added to existing pages
Image optimisation
SEO upkeep
Website performance checks
Monthly website review
Content changes
Priority support
Strategic website recommendations
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$75 per hour
For those who dont want a monthly plan
Payment Terms
50% upfront | 50% upon completion
Custom payment plans available.
Client Testimonials
Why Choose Me?
You don’t just need a website.
You need a digital foundation that supports your growth, builds credibility, and converts visitors into real opportunities.
Here’s what makes working with me different:
✅ Strategy First, Design Second
Every project begins with clarity — your goals, audience, and long-term vision. I build with purpose, not just aesthetics.
✅ Built for Performance
Your site isn’t just beautiful — it’s structured for SEO, lead capture, and measurable results.
✅ Clear Process. No Guesswork.
You’ll always know what stage we’re at, what’s next, and what’s expected. No tech overwhelm.
✅ Scalable for Growth
From launch-ready sites to AI automation and CRM integration (like HubSpot), your platform is built to grow with you.
✅ Long-Term Partnership
I I don’t disappear after launch. I’m here for optimisation, refinement, and future expansion.
Ready to Build Something That Works?
Whether you're launching something new, strengthening your brand, or scaling with automation — the next step is simple.
👉 Book a Free Strategy Call
Let’s clarify your goals and determine the best package for your stage of growth.
Or
📩 Request a Custom Proposal
If you already know what you need, I’ll tailor a solution specifically for you.
Frequently asked questions
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The cost of a website in New Zealand depends on the size of the website, the number of pages, the functionality required and how much custom design and content is involved.
For a small business, a professionally designed website can range from around $1,500 to $10,000+, with many small-business websites falling somewhere in the middle of that range. More complex websites, e-commerce stores and websites requiring custom functionality will generally cost more.
At Caffell Creative, we believe your website should be an investment in your business rather than simply another expense. We'll work with you to create a website that suits your business, your goals and your budget.
The best way to find out what your website would cost is to request a free, no-obligation quote.
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The time required to build a website depends on its size, complexity and how quickly content, images and feedback are provided.
A straightforward small-business website can often take a few weeks, while larger or more complex websites can take several weeks or longer. Current New Zealand industry guides commonly put small-business website projects around 2–10 weeks depending on the scope.
At Caffell Creative, we'll discuss your requirements and give you a realistic timeframe before your project begins. Our goal is to make the process straightforward and keep you informed throughout the design and development process.
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Yes. Facebook and other social media platforms can be valuable marketing tools, but they shouldn't replace your website.
Social media is useful for connecting with your audience, sharing updates and promoting your business. Your website, however, gives you a professional online home that you have much more control over.
A website can also provide detailed information about your services, answer common customer questions, showcase your work and give potential customers a clear way to contact you.
Think of social media as a way of bringing people to your business, while your website can help turn those visitors into enquiries and customers.
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Absolutely. You don't always need to start from scratch.
If your existing website looks outdated, is difficult to navigate, isn't mobile-friendly, doesn't represent your business properly or isn't generating the enquiries you'd like, a redesign could make a significant difference.
Caffell Creative can assess your existing website and identify opportunities to improve its design, content, user experience, calls-to-action and overall presentation.
A website redesign can also be an opportunity to reposition your business, refresh your branding and create a website that better supports your current business goals.
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Yes. Although Caffell Creative is based in Dunedin, you don't need to be located in Dunedin to work with us.
Web design and graphic design projects can be completed remotely, allowing us to work with businesses throughout Otago and across New Zealand.
Whether you're a local Dunedin business or based elsewhere in New Zealand, we can work with you through online communication, meetings and digital project collaboration.
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A good website can help turn people who are searching for your products or services into potential customers.
Your website can showcase your work, explain your services, answer common questions, establish credibility and make it easy for visitors to contact you.
It can also help people discover your business through Google and other search engines when your website is properly structured and contains useful, relevant information.
Most importantly, your website should have a clear purpose. Rather than simply existing online, it should guide visitors towards an action — such as making an enquiry, booking a consultation, requesting a quote or contacting your business.
At Caffell Creative, we don't believe a website should just look good. It should have a purpose and help support the growth of your business.
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Yes. SEO can be incorporated into your website project to help give your business a stronger foundation for being found through search engines.
This can include things such as optimising page titles, headings, content, images, page structure and other important on-page SEO elements.
SEO is not an overnight process, and there is no honest way to guarantee a particular Google ranking. However, creating useful, relevant content and structuring your website clearly can help search engines better understand your business and the services you provide.
For businesses wanting to attract customers through Google, we can discuss additional SEO strategies beyond the initial website setup.
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Yes. Caffell Creative offers logo design as part of its graphic design and branding services.
Whether you're starting a new business and need a completely new logo or an established business that needs a refresh, we can create a logo that reflects your business and gives you a professional visual identity.
A logo redesign can also be a great opportunity to look at your wider branding and make sure your website, marketing materials and social media all present a consistent image of your business.
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Yes. Your website shouldn't be forgotten about once it goes live.
Depending on your requirements, ongoing website support can include content updates, design changes, adding new information, updating images and making improvements as your business grows.
If you'd prefer to manage the website yourself, we can also make sure you're comfortable with the tools needed to make your own updates.
The goal is to make sure your website continues to support your business rather than becoming outdated after launch.
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The platform used for your website will depend on your individual requirements, budget and the functionality your business needs. For most of the websites I build I use Squarespace. However if there is another platform that would be better suited we can discuss this further.
Rather than choosing a platform simply because it's popular, we'll consider what will be practical for your business to manage and what will allow your website to achieve its goals.
During your initial discussion, we'll talk through the options available and recommend the most suitable solution for your project.
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Yes. Caffell Creative is particularly focused on helping small and established businesses improve their online presence through professional web design, graphic design and branding.
We understand that small-business owners don't necessarily have large marketing budgets or the time to manage every aspect of their online presence themselves.
That's why our approach is focused on creating practical design solutions that look professional, communicate what your business does clearly and help you make a stronger impression on potential customers.
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Every website redesign is different, because the work should be based on what your business actually needs.
A redesign may include improvements to your website's visual design, layout, navigation, mobile experience, content, calls-to-action, branding and overall user experience.
We can also look at your website from a marketing perspective and identify opportunities to make it clearer what you offer, who you help and what visitors should do next.
A redesign isn't just about making a website look better. It's about creating a website that better represents your business and gives potential customers a better reason to get in touch.
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